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Applying Dating Principles to Find the Right Customers

Embarking on a new relationship and taking on a new client are similar in that both can either be groomed into a beautiful partnership or quickly driven into the dirt depending on how the courting process was handled. If the relationship isn't set up on a reliable foundation, it will likely never be stable and, therefore, will lead to constant headaches for everyone involved.

There are three things to avoid at all costs when courting a potential client to ensure that when the signing occurs, the relationship has a legitimate chance of being mutually beneficial and easily maintained on a long-term scale.

Mistake #1: Failing to recognize, accept or relate to the customer personas that are most willing and able to purchase your product or service. ...

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